Yaris
was the largest millennial marketing launch in Toyota's history. The launch included very targeted print, outdoor, events and partnerships with Xbox, SXSW, Prison break "mobi-sodes" and other emerging media. Art work was done by David Needham who did animation for the Guerrillas video/tour. Sorry, had to name drop that one.
Outdoor
"Spotlight"
Mobisode
Collateral
Campaign Landing Page
"Virtual Test Drive"
Hybrid Synergy Drive
HSD is the “Intel Inside” behind Toyota’s hybrid technology. The campaign premise was this: Let’s leverage the “reasons why” our hybrid ambassadors drive the original hybrid so when people think hybrid, they’ll think Toyota.
Outdoor
Hybrid Synergy Drive Website
The Highlander
was the first SUV platform in the Toyota family to hit the streets as a hybrid. Soon after the campaign was launched, sales went through the sunroof.
