HOT WHEELS
We partnered with Lucas Films and created a limited edition Darth Vader Hot Wheel for Comic Con. Not to mention we created a real Darth Vader mobile that became THE Crown Jewel of the show.
• Launched with auto enthusiasts and bloggers prior to Comic Con and Star Wars geeks
• Half Million unaided and unique visits prior to Comic Con
• Creativity Top Ten picks and Adweek Pick Of The Week
• Over 2M visits at launch
• The Hot Wheel sold out on day one of the show
"Darkside" Video
RAD DADS
Boys love Hot Wheels. Dads love Hot Wheels. But why are the kids always the target in the messaging? So we paid homage to dads by creating a digital Father’s Day card using our athletes (Not always the greatest actors) It was launched globally. It acquired 1M hits and shares.
"Rad Dad" Video